A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /

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Bibliographic Details
Main Author:	Mooi, Erik
Corporate Author:	SpringerLink (Online service)
Other Authors:	Sarstedt, Marko
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
Subjects:	Economics. Economics > Statistics. Industrial management. Marketing. Economics/Management Science. Management/Business for Professionals. Statistics for Business/Economics/Mathematical Finance/Insurance.
Online Access:	http://dx.doi.org/10.1007/978-3-642-12541-6
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