A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /

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Bibliographic Details
Main Author: Mooi, Erik
Corporate Author: SpringerLink (Online service)
Other Authors: Sarstedt, Marko
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
Subjects:
Economics.
Economics > Statistics.
Industrial management.
Marketing.
Economics/Management Science.
Management/Business for Professionals.
Statistics for Business/Economics/Mathematical Finance/Insurance.
Online Access:http://dx.doi.org/10.1007/978-3-642-12541-6
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Description
Physical Description:digital.
ISBN:9783642125416
DOI:10.1007/978-3-642-12541-6

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