A Twenty-First Century Guide to Aldersonian Marketing Thought
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston, MA :
Springer US,
2006.
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/0-387-28181-9 |
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| 100 | 1 | |a Wooliscroft, Ben. | |
| 245 | 1 | 2 | |a A Twenty-First Century Guide to Aldersonian Marketing Thought |h [electronic resource] / |c edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro. |
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| 650 | 2 | 4 | |a Methodology and the History of Economic Thought. |
| 700 | 1 | |a Tamilia, Robert D. | |
| 700 | 1 | |a Shapiro, Stanley J. | |
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