Market intelligence how and why organizations use market research /

Uloženo v:
Podrobná bibliografie
Hlavní autor: Callingham, Martin
Korporativní autor: ebrary, Inc
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: London ; Sterling, Va. : Kogan Page, c2004.
Edice:Market research in practice series.
Témata:
On-line přístup:An electronic book accessible through the World Wide Web; click to view
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
Obsah:
  • Types of organization
  • Knowledge is the most important asset of a company
  • Decision making in an organization
  • The market research function within an organization
  • Buyer-supplier relationships
  • The nature and scope of quantitative data
  • Qualitative information and its relationship to quantitative information
  • Designing the research
  • Managing the research process from within the company
  • Managing the results
  • Knowing the future
  • Conclusion
  • Appendix: The Market Research Society code of conduct.