Market intelligence how and why organizations use market research /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Sterling, Va. :
Kogan Page,
c2004.
|
| Series: | Market research in practice series.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Types of organization
- Knowledge is the most important asset of a company
- Decision making in an organization
- The market research function within an organization
- Buyer-supplier relationships
- The nature and scope of quantitative data
- Qualitative information and its relationship to quantitative information
- Designing the research
- Managing the research process from within the company
- Managing the results
- Knowing the future
- Conclusion
- Appendix: The Market Research Society code of conduct.