Market intelligence how and why organizations use market research /
Sparad:
| Huvudupphovsman: | |
|---|---|
| Institutionell upphovsman: | |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Publicerad: |
London ; Sterling, Va. :
Kogan Page,
c2004.
|
| Serie: | Market research in practice series.
|
| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
Innehållsförteckning:
- Types of organization
- Knowledge is the most important asset of a company
- Decision making in an organization
- The market research function within an organization
- Buyer-supplier relationships
- The nature and scope of quantitative data
- Qualitative information and its relationship to quantitative information
- Designing the research
- Managing the research process from within the company
- Managing the results
- Knowing the future
- Conclusion
- Appendix: The Market Research Society code of conduct.