Market intelligence how and why organizations use market research /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Sterling, Va. :
Kogan Page,
c2004.
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| Series: | Market research in practice series.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 082 | 0 | 4 | |a 658.8/3 |2 22 |
| 100 | 1 | |a Callingham, Martin. | |
| 245 | 1 | 0 | |a Market intelligence |h [electronic resource] : |b how and why organizations use market research / |c Martin Callingham. |
| 246 | 3 | 0 | |a How and why organizations use market research |
| 260 | |a London ; |a Sterling, Va. : |b Kogan Page, |c c2004. | ||
| 300 | |a viii, 223 p. | ||
| 490 | 1 | |a Market research in practice series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Market research in practice series. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10084453 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 67874 |d 67874 | ||