Market intelligence how and why organizations use market research /
Tallennettuna:
| Päätekijä: | |
|---|---|
| Yhteisötekijä: | |
| Aineistotyyppi: | Elektroninen E-kirja |
| Kieli: | englanti |
| Julkaistu: |
London ; Sterling, Va. :
Kogan Page,
c2004.
|
| Sarja: | Market research in practice series.
|
| Aiheet: | |
| Linkit: | An electronic book accessible through the World Wide Web; click to view |
| Tagit: |
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|
Sisällysluettelo:
- Types of organization
- Knowledge is the most important asset of a company
- Decision making in an organization
- The market research function within an organization
- Buyer-supplier relationships
- The nature and scope of quantitative data
- Qualitative information and its relationship to quantitative information
- Designing the research
- Managing the research process from within the company
- Managing the results
- Knowing the future
- Conclusion
- Appendix: The Market Research Society code of conduct.