Market intelligence how and why organizations use market research /
Saved in:
| 主要作者: | |
|---|---|
| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
London ; Sterling, Va. :
Kogan Page,
c2004.
|
| 叢編: | Market research in practice series.
|
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
書本目錄:
- Types of organization
- Knowledge is the most important asset of a company
- Decision making in an organization
- The market research function within an organization
- Buyer-supplier relationships
- The nature and scope of quantitative data
- Qualitative information and its relationship to quantitative information
- Designing the research
- Managing the research process from within the company
- Managing the results
- Knowing the future
- Conclusion
- Appendix: The Market Research Society code of conduct.