Market intelligence how and why organizations use market research /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
London ; Sterling, Va. :
Kogan Page,
c2004.
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| Colecção: | Market research in practice series.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Types of organization
- Knowledge is the most important asset of a company
- Decision making in an organization
- The market research function within an organization
- Buyer-supplier relationships
- The nature and scope of quantitative data
- Qualitative information and its relationship to quantitative information
- Designing the research
- Managing the research process from within the company
- Managing the results
- Knowing the future
- Conclusion
- Appendix: The Market Research Society code of conduct.