Managing Corporate Brands A new approach to corporate communication /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Kaituhi rangatōpū: | |
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Wiesbaden :
DUV,
2007.
|
| Ngā marau: | |
| Urunga tuihono: | http://dx.doi.org/10.1007/978-3-8350-9599-1 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Ngā tūemi rite: Managing Corporate Brands
- International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
- B2B Brand Management
- User Generated Branding Integrating User Generated Content into Brand Management /
- Branded Component Strategies Ingredient Branding in B2B Markets /
- Value Creation of Firm-Established Brand Communities
- Ingredient Branding Making the Invisible Visible /