Managing Corporate Brands A new approach to corporate communication /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
DUV,
2007.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8350-9599-1 |
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| Physical Description: | digital. |
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| ISBN: | 9783835095991 |
| DOI: | 10.1007/978-3-8350-9599-1 |