Value Creation of Firm-Established Brand Communities

অনুরূপ উপাদানগুলি

• Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
  অনুযায়ী: Meister, Sandra
  প্রকাশিত: (2012)
• User Generated Branding Integrating User Generated Content into Brand Management /
  অনুযায়ী: Arnhold, Ulrike
  প্রকাশিত: (2010)
• Branded Component Strategies Ingredient Branding in B2B Markets /
  অনুযায়ী: Worm, Stefan
  প্রকাশিত: (2012)
• International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
  অনুযায়ী: Meierer, Markus
  প্রকাশিত: (2011)
• Managing Corporate Brands A new approach to corporate communication /
  অনুযায়ী: Ormeo, Marcos
  প্রকাশিত: (2007)