Value Creation of Firm-Established Brand Communities
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Searvvušdahkki: | |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Wiesbaden :
Gabler,
2009.
|
| Fáttát: | |
| Liŋkkat: | http://dx.doi.org/10.1007/978-3-8349-8460-9 |
| Fáddágilkorat: |
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|
Geahča maid: Value Creation of Firm-Established Brand Communities
- Value Creation of Firm-Established Brand Communities
- Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
- Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
- Branded Component Strategies Ingredient Branding in B2B Markets /
- User Generated Branding Integrating User Generated Content into Brand Management /
- User Generated Branding Integrating User Generated Content into Brand Management /