Value Creation of Firm-Established Brand Communities
Guardat en:
| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Wiesbaden :
Gabler,
2009.
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| Matèries: | |
| Accés en línia: | http://dx.doi.org/10.1007/978-3-8349-8460-9 |
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