Value Creation of Firm-Established Brand Communities
Kaydedildi:
| Yazar: | |
|---|---|
| Müşterek Yazar: | |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Wiesbaden :
Gabler,
2009.
|
| Konular: | |
| Online Erişim: | http://dx.doi.org/10.1007/978-3-8349-8460-9 |
| Etiketler: |
Etiketle
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MARC
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| 020 | |a 9783834984609 |9 978-3-8349-8460-9 | ||
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| 100 | 1 | |a Wiegandt, Philipp. | |
| 245 | 1 | 0 | |a Value Creation of Firm-Established Brand Communities |h [electronic resource] / |c by Philipp Wiegandt. |
| 260 | |a Wiesbaden : |b Gabler, |c 2009. | ||
| 300 | |b digital. | ||
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
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| 650 | 2 | 4 | |a Marketing. |
| 710 | 2 | |a SpringerLink (Online service) | |
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| 776 | 0 | 8 | |i Printed edition: |z 9783834921239 |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-3-8349-8460-9 |
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