Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Байгууллагын зохиогч: | |
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Heidelberg :
Physica-Verlag HD,
2010.
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| Цуврал: | Contributions to Management Science,
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://dx.doi.org/10.1007/978-3-7908-2357-8 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Ижил төстэй зүйлс: Reputation Transfer to Enter New B-to-B Markets
- Handbook of Marketing Decision Models
- B2B Brand Management
- Mass Customization An Exploration of European Characteristics /
- Branded Component Strategies Ingredient Branding in B2B Markets /
- Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /
- Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /