The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point /

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point /

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Bibliographic Details
Main Author: Mourdoukoutas, Panos
Corporate Author: SpringerLink (Online service)
Other Authors: Siomkos, George J.
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subjects:
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Business/Management Science, general.
Management/Business for Professionals.
Online Access:http://dx.doi.org/10.1007/978-3-642-02109-1
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http://dx.doi.org/10.1007/978-3-642-02109-1

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