APA (7th ed.) Citation

Lovelock, C., & Wirtz, J. (2011). Service marketing: People, technology, strategy (7th ed.). Pearson.

Chicago Style (17th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Boston: Pearson, 2011.

MLA (9th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Pearson, 2011.