Cita APA (7a ed.)

Lovelock, C., & Wirtz, J. (2011). Service marketing: People, technology, strategy (7th ed.). Pearson.

Cita Chicago Style (17a ed.)

Lovelock, Christopher, y Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Boston: Pearson, 2011.

Cita MLA (9a ed.)

Lovelock, Christopher, y Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Pearson, 2011.