Advertising and promotion : an integrated marketing communications perpective /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw Hill,
c2007.
|
| Edition: | 7th ed. |
| Subjects: | |
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| 050 | 1 | |a HF5823 |b .B387 | |
| 100 | 1 | |a Belch, George E. | |
| 245 | 1 | 0 | |a Advertising and promotion : |b an integrated marketing communications perpective / |c George E. Belch and Michael A. Belch. |
| 250 | |a 7th ed. | ||
| 260 | |a Boston : |b McGraw Hill, |c c2007. | ||
| 300 | |a xiii, 820 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |a Regent |c Purchase |d Sept. 2008 |h Ksh. 5,481.00 | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Sales promotion. | |
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