Advertising and promotion : an integrated marketing communications perpective /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw Hill,
c2007.
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| Edition: | 7th ed. |
| Subjects: | |
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| Physical Description: | xiii, 820 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071105897 : |