Advertising and promotion : an integrated marketing communications perpective /

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Bibliographic Details
Main Author: Belch, George E.
Format: Book
Language:English
Published: Boston : McGraw Hill, c2007.
Edition:7th ed.
Subjects:
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Nairobi Campus: Open Shelves

Holdings details from Nairobi Campus: Open Shelves
Call Number: HF5823.B387 2007
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number: HF5823.B387 2007
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