APA (7th ed.) Citation

Belch, G. E. (2007). Advertising and promotion: An integrated marketing communications perpective (7th ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perpective. 7th ed. Boston: McGraw Hill, 2007.

MLA (9th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perpective. 7th ed. McGraw Hill, 2007.