Belch, G. E. (2007). Advertising and promotion: An integrated marketing communications perpective (7th ed.). McGraw Hill.
Citación estilo ChicagoBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perpective. 7th ed. Boston: McGraw Hill, 2007.
Cita MLABelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perpective. 7th ed. McGraw Hill, 2007.
Warning: These citations may not always be 100% accurate.