Belch, G. E. (2007). Advertising and promotion: An integrated marketing communications perpective (7th ed.). McGraw Hill.
Chicago-čujuhus (17. p.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perpective. 7th ed. Boston: McGraw Hill, 2007.
MLA-čujuhus (9. p.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perpective. 7th ed. McGraw Hill, 2007.
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