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|a 658.8/02
|2 20
|
| 100 |
1 |
0 |
|a Cravens, David W.
|
| 245 |
1 |
0 |
|a Strategic marketing management cases and applications /
|c David W. Cravens, Charles W. Lamb, Jr.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
0 |
|
|a Homewood, IL :
|b Irwin,
|c 1990.
|
| 300 |
|
|
|a xviii, 742 p. :
|b ill. ;
|c 25 cm. +
|e 2 discs (12 cm.)
|
| 500 |
|
|
|a Includes index.
|
| 500 |
|
|
|a Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.
|
| 650 |
|
0 |
|a Marketing
|x Case studies.
|
| 700 |
1 |
0 |
|a Lamb, Charles W.
|
| 700 |
1 |
1 |
|a Cravens, David W.
|t Strategic marketing cases and applications.
|
| 908 |
|
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|a 060627
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| 942 |
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