Strategic marketing management cases and applications /

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Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Lamb, Charles W.
Format:	Book
Language:	English
Published:	Homewood, IL : Irwin, 1990.
Edition:	3rd ed.
Subjects:	Marketing > Case studies.
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Nairobi Campus: Open Shelves

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Call Number:	PR6068.Y39M9
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