Strategic marketing management cases and applications /
Sparad:
| Huvudupphov: | |
|---|---|
| Övriga upphov: | |
| Materialtyp: | Bok |
| Språk: | engelska |
| Utgiven: |
Homewood, IL :
Irwin,
1990.
|
| Upplaga: | 3rd ed. |
| Ämnen: | |
| Taggar: |
Inga taggar, Lägg till första taggen!
|
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000024891 | ||
| 005 | 20171002023911.0 | ||
| 008 | 890503s1990 ilua 00110 eng | ||
| 010 | |a 89033001 | ||
| 020 | |a 025607898X | ||
| 035 | |a 89033001 | ||
| 040 | |a Daystar |d LKithuka | ||
| 050 | 0 | 0 | |a HF5415 |b .C6944 1990 |a HF5415 |b .C6944 |
| 082 | 0 | 0 | |a 658.8/02 |2 20 |
| 100 | 1 | 0 | |a Cravens, David W. |
| 245 | 1 | 0 | |a Strategic marketing management cases and applications / |c David W. Cravens, Charles W. Lamb, Jr. |
| 250 | |a 3rd ed. | ||
| 260 | 0 | |a Homewood, IL : |b Irwin, |c 1990. | |
| 300 | |a xviii, 742 p. : |b ill. ; |c 25 cm. + |e 2 discs (12 cm.) | ||
| 500 | |a Includes index. | ||
| 500 | |a Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. | ||
| 650 | 0 | |a Marketing |x Case studies. | |
| 700 | 1 | 0 | |a Lamb, Charles W. |
| 700 | 1 | 1 | |a Cravens, David W. |t Strategic marketing cases and applications. |
| 908 | |a 060627 | ||
| 942 | |c G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_000000000000000_C6944_1990 |7 0 |9 79696 |a DUA |b DUA |c GC |d 2017-09-28 |l 0 |o HF5415.C6944 1990 |p BK011605 |r 2017-09-28 00:00:00 |t c. |w 2017-09-28 |x 30864 |y G | ||
| 989 | |a 1488783258 | ||
| 999 | |c 40778 |d 40778 | ||