APA (7 वां संस्करण) प्रशस्ति पत्र

Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.

शिकागो शैली (17वां संस्करण) प्रशस्ति पत्र

Cravens, David W., और Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Homewood, IL: Irwin, 1990.

एमएलए (9वां संस्करण) प्रशस्ति पत्र

Cravens, David W., और Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.