APA (7e ed.) Bronvermelding
Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.
Chicago (17e ed.) Bronvermelding
Cravens, David W., en Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Homewood, IL: Irwin, 1990.
MLA (9e ed.) Bronvermelding
Cravens, David W., en Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.
Let op: Deze citaties zijn niet altijd 100% accuraat.