Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.
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Chicago-čujuhus (17. p.)
Cravens, David W., juo Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Homewood, IL: Irwin, 1990.
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MLA-čujuhus (9. p.)
Cravens, David W., juo Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.
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