APA引文

Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.

芝加哥风格引文

Cravens, David W., 与 Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Homewood, IL: Irwin, 1990.

MLA引文

Cravens, David W., 与 Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.

警告：这些引文格式不一定是100％准确.