Strategic marketing management cases and applications /

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Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Lamb, Charles W.
Format:	Book
Language:	English
Published:	Homewood, IL : Irwin, 1990.
Edition:	3rd ed.
Subjects:	Marketing > Case studies.
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number:	HF5415.C6944 1990
Barcode BK011605	Available Place a Hold