APA (7th ed.) Citation
Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.
Chicago Style (17th ed.) Citation
Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Homewood, IL: Irwin, 1990.
MLA (9th ed.) Citation
Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.
Warning: These citations may not always be 100% accurate.