Lua APA (7ú heag.)
Cravens, D. W., & Lamb, C. W. (1990). Strategic marketing management cases and applications (3rd ed.). Irwin.
Lua i Stíl Chicago (17ú heag.)
Cravens, David W., agus Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Homewood, IL: Irwin, 1990.
Lua MLA (9ú heag.)
Cravens, David W., agus Charles W. Lamb. Strategic Marketing Management Cases and Applications. 3rd ed. Irwin, 1990.
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