Strategic marketing management cases and applications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL :
Irwin,
1990.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Item Description: | Includes index. Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. |
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| Physical Description: | xviii, 742 p. : ill. ; 25 cm. + 2 discs (12 cm.) |
| ISBN: | 025607898X |