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Strategic marketing management cases and applications /

Whakaatu ērā atu putanga (1)
I tiakina i:
Kaituhi matua: Cravens, David W.
Ētahi atu kaituhi: Lamb, Charles W.
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: Homewood, IL : Irwin, 1990.
Putanga:3rd ed.
Ngā marau:
Marketing > Case studies.
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Whakaahutanga tūemi:Includes index.
Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.
Whakaahuatanga ōkiko:xviii, 742 p. : ill. ; 25 cm. + 2 discs (12 cm.)
ISBN:025607898X

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