Planning and managing public relations campaigns : a strategic approach /
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,...
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| Autori principali: | , |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
London ;
Kogan Page,
2026
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| Edizione: | 6th ed |
| Serie: | PR in practice series
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| Soggetti: | |
| Tags: |
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