Qualitative research methods in public relations and marketing communications /

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Bibliographic Details
Main Author:	Daymon, Christine, 1952-
Other Authors:	Holloway, Immy
Format:	Book
Language:	English
Published:	London ; New York : Routledge, c2002.
Subjects:	Corporations > Public relations > Research > Methodology. Marketing research > Methodology. Public relations > Research > Methodology. Qualitative research.
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