Qualitative research methods in public relations and marketing communications /

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Bibliografski detalji
Glavni autor:	Daymon, Christine, 1952-
Daljnji autori:	Holloway, Immy
Format:	Knjiga
Jezik:	English
Izdano:	London ; New York : Routledge, c2002.
Teme:	Corporations > Public relations > Research > Methodology. Marketing research > Methodology. Public relations > Research > Methodology. Qualitative research.
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