Planning and managing public relations campaigns : a strategic approach /

"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,...

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Main Authors: Gregory, Anne, 1953- (Author), Pearse, Mandy (Author)
格式: 图书
语言:英语
出版: London ; Kogan Page, 2026
版:6th ed
丛编:PR in practice series
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