Planning and managing public relations campaigns : a strategic approach /

"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Gregory, Anne, 1953- (Egilea), Pearse, Mandy (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: London ; Kogan Page, 2026
Edizioa:6th ed
Saila:PR in practice series
Gaiak:
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