Planning and managing public relations campaigns : a strategic approach /
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,...
Guardado en:
| Autores principales: | , |
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
London ;
Kogan Page,
2026
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| Edición: | 6th ed |
| Colección: | PR in practice series
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| Materias: | |
| Etiquetas: |
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