Contemporary advertising and integrated marketing communications /

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...

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Hlavní autoři:	Weigold, Michael F (Autor), Arens, William F (Autor)
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	New York, NY : McGraw Hill LLC, 2024
Vydání:	17th ed
Témata:	Advertising.
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!