Contemporary advertising and integrated marketing communications /

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...

Popoln opis

Shranjeno v:
Bibliografske podrobnosti
Main Authors: Weigold, Michael F (Author), Arens, William F (Author)
Format: Knjiga
Jezik:angleščina
Izdano: New York, NY : McGraw Hill LLC, 2024
Izdaja:17th ed
Teme:
Oznake: Označite
Brez oznak, prvi označite!
Opis
Izvleček:"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
Opis knjige/članka:Includes index.
Fizični opis:xxxi, 704 p
ISBN:9781266077098