Contemporary advertising and integrated marketing communications /
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY :
McGraw Hill LLC,
2024
|
| Ausgabe: | 17th ed |
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
MARC
| LEADER | 00000cam a22000008i 4500 | ||
|---|---|---|---|
| 001 | 22789930 | ||
| 003 | OSt | ||
| 005 | 20251208104423.0 | ||
| 008 | 220914s2024 nyu 001 0 eng | ||
| 010 | |a 2022043410 | ||
| 020 | |a 9781266077098 | ||
| 035 | |a 22789930 | ||
| 040 | |a DUL |b eng |e rda |c DUL |d EOtanga | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5821.W45 2024 |
| 082 | 0 | 0 | |a 659.1 |2 23/eng/20220914 |
| 100 | 1 | |a Weigold, Michael F |e author. | |
| 245 | 1 | 0 | |a Contemporary advertising and integrated marketing communications / |c by Michael F. Weigold, William F. Arens. |
| 250 | |a 17th ed | ||
| 260 | |a New York, NY : |b McGraw Hill LLC, |c 2024 | ||
| 263 | |a 2301 | ||
| 300 | |a xxxi, 704 p | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- |c Provided by publisher. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Arens, William F |e author. | |
| 776 | 0 | 8 | |i Online version: |a Arens, William F. |t Contemporary advertising and integrated marketing communications |b Seventeenth edition. |d New York, NY : McGraw Hill LLC, [2024] |z 9781266854781 |w (DLC) 2022043411 |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
| 942 | |2 lcc |c G |h HF5821 |i .W45 |k OS |m 2024 |6 HF5821 W45 | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145339 |a DUA |b DUA |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114833 |r 2025-12-08 10:46:33 |w 2025-12-08 |x 114833 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145340 |a DUA |b DUA |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114834 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114834 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145341 |a DUA |b DUA |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114835 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114835 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145342 |a DUA |b DUA |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114836 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114836 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145343 |a DUA |b DUA |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114837 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114837 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145344 |a DUN |b DUN |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114838 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114838 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145345 |a DUN |b DUN |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114839 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114839 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145346 |a DUN |b DUN |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114840 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114840 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145347 |a DUN |b DUN |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114841 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114841 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 W45 02024 |7 0 |8 GC |9 145348 |a DUN |b DUN |c OS |d 2025-12-08 |e Turaco |g 9580.00 |l 0 |o HF5821.W45 2024 |p BK0114842 |r 2025-12-08 10:46:00 |w 2025-12-08 |x 114842 |y G | ||
| 955 | |b rm15 2022-09-14 |i rm15 2022-09-14 (telework) | ||
| 999 | |c 249450 |d 249449 | ||