APA (7th ed.) Citation
Weigold, M. F., & Arens, W. F. (2024). Contemporary advertising and integrated marketing communications (17th ed.). McGraw Hill LLC.
Chicago Style (17th ed.) Citation
Weigold, Michael F., and William F. Arens. Contemporary Advertising and Integrated Marketing Communications. 17th ed. New York, NY: McGraw Hill LLC, 2024.
MLA (9th ed.) Citation
Weigold, Michael F., and William F. Arens. Contemporary Advertising and Integrated Marketing Communications. 17th ed. McGraw Hill LLC, 2024.
Warning: These citations may not always be 100% accurate.