Weigold, M. F., & Arens, W. F. (2024). Contemporary advertising and integrated marketing communications (17th ed.). McGraw Hill LLC.
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Citação norma Chicago
Weigold, Michael F., and William F. Arens. Contemporary Advertising and Integrated Marketing Communications. 17th ed. New York, NY: McGraw Hill LLC, 2024.
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Citação norma MLA
Weigold, Michael F., and William F. Arens. Contemporary Advertising and Integrated Marketing Communications. 17th ed. McGraw Hill LLC, 2024.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.