Contemporary advertising and integrated marketing communications /

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces a...

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Bibliografische gegevens
Hoofdauteurs: Weigold, Michael F (Auteur), Arens, William F (Auteur)
Formaat: Boek
Taal:Engels
Gepubliceerd in: New York, NY : McGraw Hill LLC, 2024
Editie:17th ed
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