Contemporary advertising /

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Bibliographic Details
Main Author: Bovée, Courtland L.
Other Authors: Arens, William F.
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, c1986.
Edition:2nd ed.
Series:The Irwin series in marketing
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Athi-River Campus: Africana & Special Collection

Holdings details from Athi-River Campus: Africana & Special Collection
Call Number: AFR HC800.M6775 2007
Barcode BK104545 Available Place a Hold