Contemporary advertising /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1986.
|
| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
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| 008 | 850426s1986 ilua b 00110 eng | ||
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| 050 | 0 | 0 | |a HF5821 |b .B62 1986 |a HF5821 |b .B62 |
| 082 | 0 | |a 659.1 |2 19 | |
| 100 | 1 | 0 | |a Bovée, Courtland L. |
| 245 | 1 | 0 | |a Contemporary advertising / |c Courtland L. Bovée, William F. Arens. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b Irwin, |c c1986. | |
| 300 | |a xxvii, 629, [45] p. : |b ill. (some col.) ; |c 28 cm. | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 500 | |a Includes index. | ||
| 504 | |a Bibliography: p. [631]-[633]. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | 0 | |a Arens, William F. |
| 740 | 0 | 1 | |a Advertising. |
| 908 | |a 060724 | ||
| 942 | |c G | ||
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