Brand admiration : building a business people love /
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descr...
Збережено в:
| Автори: | , , |
|---|---|
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Hoboken :
Wiley,
[2016]
|
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
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