Park, C. W., MacInnis, D. J., & Eisingerich, A. B. (2016). Brand admiration: Building a business people love. Wiley.
Cita Chicago (17th ed.)Park, C. Whan, Deborah J. MacInnis, i A. B. Eisingerich. Brand Admiration: Building a Business People Love. Hoboken: Wiley, 2016.
Cita MLA (9th ed.)Park, C. Whan, et al. Brand Admiration: Building a Business People Love. Wiley, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.