Brand admiration : building a business people love /

"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...

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Bibliographic Details

Main Authors:	Park, C. Whan (Author), MacInnis, Deborah J. (Author), Eisingerich, A. B. (Andreas B.) (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken : Wiley, [2016]
Subjects:	Branding (Marketing) Strategic planning. Decision making. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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