Brand admiration : building a business people love /

"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descr...

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Detaylı Bibliyografya
Asıl Yazarlar: Park, C. Whan (Yazar), MacInnis, Deborah J. (Yazar), Eisingerich, A. B. (Andreas B.) (Yazar)
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Hoboken : Wiley, [2016]
Konular:
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
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