Brand admiration : building a business people love /
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descr...
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| Auteurs principaux: | , , |
|---|---|
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Hoboken :
Wiley,
[2016]
|
| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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Brand admiration : building a business people love /
Publié [2016]
An electronic book accessible through the World Wide Web; click to view
Électronique
eBook