Integrated advertising, promotion, and marketing communications /
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY, :
Pearson,
2018
|
| Edition: | Eighth edition. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Integrated advertising, promotion, and marketing communications /
- Integrated advertising, promotion & marketing communications /
- Advertising and promotion : an integrated marketing communications perspective /
- Contemporary advertising and integrated marketing communications /
- Contemporary advertising and integrated marketing communications /
- Beyond advertising : creating value through all customer touchpoints /
- Underdog advertising proven principles to compete and win against the giants in any industry /