APA (7th ed.) Citation
Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (Eighth edition.). Pearson.
Chicago Style (17th ed.) Citation
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. New York, NY,: Pearson, 2018.
MLA (9th ed.) Citation
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. Pearson, 2018.
Warning: These citations may not always be 100% accurate.