APA citiranje
Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (Eighth edition.). Pearson.
Chicago Style (17th ed.) Citation
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. New York, NY,: Pearson, 2018.
MLA citiranje
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. Pearson, 2018.
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