Integrated advertising, promotion, and marketing communications /
Sparad:
| Huvudupphov: | , |
|---|---|
| Materialtyp: | Bok |
| Språk: | engelska |
| Utgiven: |
New York, NY, :
Pearson,
2018
|
| Upplaga: | Eighth edition. |
| Ämnen: | |
| Taggar: |
Inga taggar, Lägg till första taggen!
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MARC
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| 999 | |c 200263 |d 200263 | ||
| 010 | |a 2016042101 | ||
| 020 | |a 9780134484136 (pbk. : alk. paper) | ||
| 020 | |a 9781292222691 | ||
| 040 | |a DLC |b eng |c DUL |e rda |d jkimani | ||
| 042 | |a pcc | ||
| 082 | 0 | 0 | |a 659.1 |2 23 |
| 100 | 1 | |a Clow, Kenneth E., |e [author] |9 771 | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications / |c Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. |
| 250 | |a Eighth edition. | ||
| 260 | |a New York, NY, : |b Pearson, |c 2018 | ||
| 300 | |a 508 p. |b color illustrations ; |c 27 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Communication in marketing. |9 7571 | |
| 650 | 0 | |a Advertising. |9 7572 | |
| 700 | 1 | |a Baack, Donald, |e author. |9 7573 | |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
| 942 | |2 lcc |c G |h HF5415.123 |i .C58 |k OS |m 2018 |0 4 |6 HF5415123 C58 | ||
| 955 | |b rm15 2016-12-08 |i rm15 2016-12-08 (telework) |a rm15 2016-12-08 to Dewey |a xn12 2017-05-03 1 copy rec'd., to CIP ver. | ||